C2-brand connotation
BRAND CONNOTATION
LOGO definition

Based on a concise circle, the logo symbolizes the completeness and purity of the product. With ingenuity, the founder integrated a notch on the edge of the circle, cleverly creating a strong visual hammer of "a bitten cookie". Against the high-contrast red and white color scheme, this design is highly recognizable and memorable, vividly echoing the cookie-eating scenario and directly conveying the brand's advocated concepts of deliciousness, interaction and fun.

CHOCOLATE COOKIE
Chocolate Cookie
CHINA CHAMPION
China Champion
C2-Brand Logo
BRAND LOGO
Circular logo with a notch, red background and white text
Red
Main Color
Represents vitality and deliciousness
White
Secondary Color
Represents purity and innocence
Song Typeface
C2-Brand Experience
BRAND EXPERIENCE
01
Positioning
Young, Delicious, Affordable
02
SLOGAN
National Afternoon Tea, Dim Sum with C2
03
Core Consumer Profile
Young women aged 12-35 (students/office workers/mothers)
04
Core Scenarios
Afternoon Tea Scenarios/Leisure & Entertainment Scenarios
05
Adaptable Sales Channels
E-commerce Channels/New Retail Channels/Campus Channels/CVS
C2-Brand Assets
BRAND ASSETS
Legal Assets
Market Assets
The C2 brand covers more than 200,000 terminals nationwide with an 80% market coverage rate, fully penetrating multiple scenarios such as supermarkets, new retail, convenience stores and campuses. It also deploys mainstream online platforms such as Tmall, JD.com and Douyin simultaneously. Relying on a mature supply chain, it provides OEM processing for brands like Panpan and AJI, and its quality is widely recognized.
Cultural Assets
As a young brand of new-generation leisure snacks, C2 is committed to becoming a cultural symbol that shares health, fashion and vitality.